Early Advertising and Technical Writing

Tech Comm News

Video Essay

The period from 1950 to the 1970s was a crucible of change for both technical communication and advertising. While seemingly operating in different professional spheres one dedicated to the objective clarity of instruction, the other to the subjective art of persuasion the unprecedented explosion of consumer and business technology forced an unacknowledged but deeply significant convergence. The shared challenge of explaining complex innovations to a non-expert public created an indirect alliance, where the principles of technical writing subtly informed advertising strategy, and the persuasive, user-centric focus of advertising prefigured the modern emphasis on user experience (UX) in technical fields.
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Social Media Shorts

Ken Cook Co.

Social Media Shorts

A series of short-form videos created for Ken Cook Co., combining dynamic editing, current trends, and brand-driven storytelling. The content highlights product details and everyday use, crafted to perform across fast-paced social media feeds.
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Unranked

Chicagoland Melee

Social Media Campaign
Live Camera Op

Unranked was a tournament held on July 19, 2025 in Chicago, Illinois. Unranked is a tournament where only players who have never been ranked on the SSBMRank top 100 are eligible to enter.
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Bobcat Company Fire Prevention

Bobcat Company

Safety Video

Discover the importance of fire prevention safety practices when operating Bobcat equipment for the machine and operator. Join Summer Peters and Everette Boehm, who are Product Safety and Compliance Engineers at Bobcat, as they take you through a few topics around fire prevention, hazards and safety practices including: 1. Fire Hazards 2. Fluid Leaks 3. Electrical Faults 4. Debris Management 5. Safe Refueling Practices 6. Fire Extinguisher Ownership 7. Emergency Preparedness

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How Instructional Design Taught You to Play Video Games

Tech Comm News

Video Essay

Video games have always been more than entertainment. From arcade cabinets and demo loops to adaptive difficulty systems and companion-driven guidance, games have quietly become some of the most effective learning environments we interact with every day.In this video, I explore how video game tutorials evolved alongside the principles of Instructional Design—feedback loops, constructivism, scaffolding, and the Zone of Proximal Development. Drawing from personal experiences with games like Super Mario Bros., Sekiro, Civilization V, and Baldur’s Gate 3, as well as my work creating training content at Ken Cook Co., this essay examines how frustration, failure, and discovery became tools for learning. By tracing the shift from manuals and arcade cabinets to modern adaptive systems, we can better understand how games teach us, why they work, and what they reveal about how people learn.
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Full House 2025

Lucky7s Melee

Social Media Campaign

Live Video Production

Full House 2025 was an invitational held in Pocono Mountains, Pennsylvania on May 16-18, 2025 hosted and organized by Lucky 7s. There was a Zain vs Moky Draft Crew Battle, won by Team Moky, and Melee Singles was comprised of swiss pools into double elimination bracket.
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PINK & PURE

Atsen

Music Video

"PINK & PURE" by the artist atsen featuring Smba, released in September 2025 on their album deadstarr*.
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Time to Time

Fairys

Music Video

"Time to Time" by the artist Fairys, released in May 2025 on their album Dodger.
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Body of Work

Smba

Music Videos

Body of Work by Musical Artist Smba released in May of 2025.
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