UI/UX
Early Advertising and Technical Writing:
A Case Study on How America Learned Technology
Videographer/Editor
The period from 1950 to the 1970s was a crucible of change for both technical communication and advertising. While seemingly operating in different professional spheres one dedicated to the objective clarity of instruction, the other to the subjective art of persuasion the unprecedented explosion of consumer and business technology forced an unacknowledged but deeply significant convergence. The shared challenge of explaining complex innovations to a non-expert public created an indirect alliance, where the principles of technical writing subtly informed advertising strategy, and the persuasive, user-centric focus of advertising prefigured the modern emphasis on user experience (UX) in technical fields.
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